Most Leads Don’t Book on the First Call—We Follow Up Until They Do
Professional lead follow-up automation that turns “not right now” into booked appointments. Our proven cadence of calls, SMS, and emails ensures no lead falls through the cracks.
80% of home service leads require five or more follow-up attempts before booking. Most contractors make one call and give up. That’s why our structured lead follow-up service converts 2X more leads into appointments—we stay in the game until the job is won.
Every Abandoned Lead = Wasted Marketing Spend
One Call and Done (Leaving Money on the Table)
Your team makes one call. The customer doesn’t answer. You move on to the next lead. Three days later, they book with a competitor who called five times. You paid for that lead—and got nothing.
Inconsistent Follow-Up = Unpredictable Revenue
Some leads get called back. Others don’t. There’s no system, no accountability, no structure. Your conversion rates are all over the place because follow-up depends on whoever remembers to do it.
Wasted Marketing Spend
You’re spending thousands on HomeAdvisor, Thumbtack, Google Ads, and Facebook. But without proper lead follow-up automation, so many of those leads never convert. And that’s your money down the drain.
No Visibility Into What’s Working
Who called what lead when? Did anyone follow up? What was the outcome? Without disposition tracking, you have no idea where leads are dying in your pipeline—or why.
Competitor Beats You on Persistence, Not Quality
You do better work. Your prices are fair. But your competitor books the job because they followed up seven times while you followed up once. Persistence wins in home services.
Industry research shows: 80% of sales require five follow-up attempts after initial contact. Yet 44% of salespeople give up after just one attempt. That’s why structured lead follow-up automation generates 2X more conversions.
One Lead Follow-Up Service for Home Services. Every Lead. Every Time.
ProNexis delivers appointment setting service that doesn’t quit. Our proven cadence of 5 calls, 3 SMS, and 4 emails ensures every lead receives professional, persistent follow-up until they book, decline, or become unresponsive. You paid for the lead—we make sure you get the maximum possible return.
Proven Multi-Channel Cadence
Not everyone answers the phone. That’s why we combine calls, text messages, and emails into one coordinated sequence. Every touchpoint reinforces your brand and moves the customer closer to booking.
The Standard Cadence:
- 5 phone call attempts
- 3 SMS messages
- 4 email touches
- Timed intervals based on industry data
- Smart escalation rules based on responses
Timed for Maximum Impact
Our lead follow-up automation isn’t random. Call intervals are optimized based on home service conversion data: immediate first contact, strategic follow-ups at 2 hours, 24 hours, 3 days, and 7 days. Every touchpoint is timed for when leads are most likely to engage.
Disposition Tracking on Every Attempt
Every single contact attempt gets logged with a disposition code:
- Interested – Qualified and moving forward
- Callback Scheduled – Set appointment for future outreach
- Not Interested – Lead declines service
- Wrong Number – Contact information incorrect
- No Response – Lead not answering (continue cadence)
- Appointment Booked – Success
You always know the status of every lead in your pipeline.
Smart Escalation Rules
Leads respond differently. If someone says “call me back next week,” we do. If they request a quote via email, we send it immediately and follow up two days later. Our system adapts based on customer signals, not rigid automation.
A/B Testing for Continuous Improvement
We constantly test messaging, timing, and sequences to improve conversion rates. Your lead nurture sequences get better over time based on real performance data.
Everything You Need for Effective Lead Follow-Up Automation
Multi-Channel Coordination
Phone, SMS, and email working together in one unified sequence. Each channel reinforces the others without overwhelming the lead.
Disposition-Based Logic
Leads get different treatment based on their responses. “Not interested” stops outreach. “Call me next week” schedules future contact. Smart routing based on behavior.
Real-Time CRM Sync
Every call, text, and email logs automatically to your CRM with timestamps, disposition codes, and agent notes. Complete interaction history in one place.
Performance Optimization
We A/B test messaging, timing, and sequences across your lead flow to continuously improve conversion rates. Your cadences get smarter over time.
Campaign Reconnect (Lead Reactivation)
Don’t let old leads die. Our lead reactivation program re-engages aged leads, expired quotes, and unconverted inquiries. Turn “old” data into new revenue.
Custom Cadence Options
While our standard 5-3-4 cadence works for most businesses, we can customize timing, frequency, and messaging based on your industry, average ticket size, and sales cycle.
Appointment Setting Expertise
Our agents aren’t just following up—they’re selling. Trained in home service objection handling, qualification, and appointment setting. They know how to move leads forward.
Full Transparency & Reporting
See exactly how many attempts were made, which channel got the response, time to conversion, and cost per appointment. No black box—just data.
The Math Behind Multi-Touch Lead Follow-Up Automation
The Statistics That Matter
80% of Leads Need 5+ Touches Research consistently shows that most home service sales happen after the fifth contact attempt. Yet most contractors give up after one or two attempts.
First Response Speed Still Wins Our initial call happens within 60 seconds. But the follow-up sequence is what converts the 80% who don’t book immediately.
Multi-Channel Beats Single Channel Leads contacted via phone, SMS, and email convert 3X higher than phone-only outreach. Different people prefer different communication channels.
Persistence Equals Revenue A structured lead nurture sequence that touches a lead 12 times over 14 days converts 2X more leads than a 3-touch sequence. More touchpoints = more appointments.
Quality Follow-Up Reduces Cost Per Acquisition When you convert more of the leads you already paid for, your cost per booked appointment drops dramatically. Better follow-up = better ROI on marketing spend.
Real Client Results
Before ProNexis Lead Follow-Up Service:
- 1-2 follow-up attempts per lead
- 15-20% lead conversion rate
- High marketing cost per appointment
- No visibility into why leads weren’t converting
With ProNexis Lead Follow-Up Automation:
- 12 touchpoints per lead over 14 days
- 35-40% lead conversion rate
- 40% reduction in cost per appointment
- Complete disposition tracking and pipeline visibility
Revive Dead Leads and Turn Them Into Revenue
You have a database of leads who didn’t book. Expired quotes. Unresponded-to estimates. Past inquiries that went cold. Most contractors write these off as lost opportunities. We turn them into booked appointments.
How Campaign Reconnect Works
Identify Aged Leads We pull leads from your CRM that are 30+ days old with no appointment booked. These are prospects who showed interest but never converted.
Re-Engagement Sequence A fresh approach with new messaging: “We noticed you requested info on [service] a few months ago. Are you still looking to move forward? We have availability opening up.”
Multi-Touch Outreach Phone, SMS, and email re-engagement over 7-10 days. Different messaging than initial follow-up—focused on “checking back in” rather than hard selling.Convert Cold Leads Into Revenue On average, 10-15% of aged leads book appointments when re-engaged properly. That’s found money from leads you already paid for.
Campaign Reconnect Benefits
- Increases ROI on past marketing campaigns
- Recovers revenue from dormant pipeline
- Keeps your sales pipeline active year-round
- Minimal additional cost (you already paid for the lead)
Seamless Integration With Your
CRM and Systems
Analytics Dashboard
Features
Every contact attempt, disposition, and outcome syncs automatically to your CRM:
- Salesforce, HubSpot, Pipedrive, ServiceTitan, JobNimbus, Jobber, Housecall Pro, and 15+ more
- Call recordings and transcripts
- SMS thread history
- Email open and click tracking
- Appointment booking confirmations
Communication Platform
Integration
- Phone System: Integration with your existing phone number or use ours
- SMS Platform: Two-way texting with full conversation history
- Email Marketing: Professional branded emails from your domain
- Calendar Sync: Booked appointments flow directly to your calendar
Performance Dashboard
Real-time visibility into:
- Total leads in follow-up sequence
- Touchpoints completed per lead
- Conversion rate by cadence stage
- Disposition breakdown (interested vs. not interested vs. no response)
- Average time to conversion
- Cost per appointment by lead source
Why Home Service Businesses Choose ProNexis for Appointment Setting
Stop Abandoning Paid Leads
You’re already spending money on marketing. Our lead follow-up service ensures you get maximum return by converting more of the leads you paid for.
2X Lead Conversion Rates
Our structured cadences convert twice as many leads as typical one-or-two-call follow-up. More appointments from the same marketing spend.
Complete Transparency
See every attempt, every response, every outcome. No wondering “did anyone follow up with that lead?” You have complete visibility.
Expert Appointment Setting
Our US-based agents are trained in home service sales. They handle objections, qualify leads, and book appointments—not just leave voicemails.
Reduce Wasted Marketing Spend
When conversion rates double, your cost per appointment drops. Better follow-up means better ROI on every marketing dollar.
Scalable As You Grow
Handle 50 leads per month or 5,000. Our lead follow-up automation scales with your business without adding headcount.
Real Results from Structured Lead Follow-Up Automation
Regional Roofing Contractor
Challenge: Making 1-2 call attempts per lead, 18% conversion rate, high cost per appointment
Solution: Implemented ProNexis 5-3-4 cadence with professional agents
Results:
- Conversion rate increased from 18% to 38% (2X improvement)
- Cost per appointment reduced by 45%
- Booked 60% more appointments from the same marketing spend
- Complete visibility into pipeline with disposition tracking
Mosquito Control Franchise (8 Locations)
Challenge: Franchisees not following up consistently, seasonal leads going cold
Solution: Centralized follow-up through ProNexis with franchise-specific routing
Results:
- 5 percentage point improvement in lead conversion across network
- $120K in additional revenue from previously abandoned leads
- Franchisor gained complete visibility into lead follow-up execution
- Franchisee satisfaction improved (less time on phone, more time in field)
Window Replacement Company
Challenge: No follow-up system, leads forgotten after initial call, unpredictable revenue
Solution: Structured cadence plus Campaign Reconnect for aged leads
Results:
- New lead conversion improved from 22% to 42%
- Campaign Reconnect generated $80K in additional revenue from dead leads
- Sales forecasting became predictable based on lead flow
- Marketing ROI increased 125%
Frequently Asked Questions About Lead Follow-Up Automation
How many follow-up attempts do you make per lead?
Our standard cadence includes 5 phone calls, 3 SMS messages, and 4 emails over 14 days—12 total touchpoints. We can customize this based on your industry and sales cycle.
What happens if a lead responds in the middle of the sequence?
The cadence adapts immediately. If they book an appointment, outreach stops. If they request a callback, we schedule it. If they say “not interested,” we stop. Smart escalation based on customer signals.
Do your agents just leave voicemails or actually sell?
Our agents are trained appointment setters, not message-takers. They qualify leads, handle objections, and book appointments. If they reach voicemail, they leave professional messages, but the goal is always live conversation.
How do I know what happened with each lead?
Complete disposition tracking. Every attempt is logged with outcome codes: Interested, Callback Scheduled, Not Interested, Wrong Number, Appointment Booked, etc. You see everything in your CRM or our dashboard.
Can you follow up on leads from any source?
Yes. Whether leads come from your website, HomeAdvisor, Thumbtack, Facebook, Google, referrals, or anywhere else, we handle follow-up consistently.
What’s Campaign Reconnect?
Our lead reactivation program. We re-engage leads from your database that are 30+ days old with no appointment booked. Fresh messaging and a renewed follow-up sequence often recovers 10-15% of these “dead” leads.
How does this integrate with my CRM?
We have native integrations with 20+ CRMs. Every contact attempt, disposition, and outcome syncs automatically in real time. No manual data entry.
What if I want a different cadence than 5-3-4?
Fully customizable. Some industries need more aggressive follow-up, others need longer nurture sequences. We adapt the cadence to your business.
How quickly do you start following up after a lead comes in?
First call happens within 60 seconds of lead arrival. The structured follow-up sequence begins immediately if no contact is made on the first attempt.
What’s the difference between this and your call center service?
Our call center handles inbound calls (customers calling you). Lead follow-up automation is outbound (we’re calling them). Most clients use both services together for complete lead management.
Stop Leaving Money on the Table—Start Converting More Leads
You’re already paying for leads. But without structured lead follow-up automation, 60-70% of them never convert. That’s thousands of dollars in wasted marketing spend every month.
ProNexis ensures no lead falls through the cracks. Every lead gets professional, persistent follow-up until they book, decline, or stop responding. Get a free lead response audit and see exactly how many leads you’re abandoning—and how much revenue you could recover.