Built by Home Service Business Owners. For Home Service Business Owners.
ProNexis wasn’t created in a corporate boardroom. We were born from Five Star Painting—a home service franchise that grew to 100+ locations across North America. We built the system that scaled our business, then productized it to help other brands grow.
This is what makes us different: we’ve lived the challenges you face. We know what it’s like to miss leads, lose appointments to slow response times, and struggle with inconsistent franchisee performance. We built ProNexis to solve the exact problems we experienced growing a home service business from startup to national brand.
From Five Star Painting to 100+ Locations—Built on Speed and Systems
The Discovery
Several years ago, our founder conducted an experiment. He called over 1,000 home service professionals to understand the market. The results were eye-opening:
- Only 200 answered their phones (80% went to voicemail)
- Less than 50% attempted to call back
- Most leads were lost within the first hour
The insight was clear: the biggest competitive advantage in home services wasn’t better marketing or cheaper prices—it was being there when the customer is ready for you.
The Solution: Speed-to-Lead
Armed with this insight, Five Star Painting was built on one driving principle: answer every call, respond to every lead, and do it fast.
We built a call center to handle calls for all locations at all reasonable hours. We created systems to respond to online leads within 60 seconds of submission. Customers told us, “It’s kind of freaky how fast you reached out to me.”
The speed worked. The consistency worked. The system worked.
The Growth
Using this system, Five Star Painting grew to over 100 locations across the USA and Canada in under 15 years. We didn’t just build a painting company—we built a lead management machine that could scale without breaking.
The Evolution
Eventually, Five Star Painting was sold to Neighborly (formerly Dwyer Group), one of the largest home service franchise companies in North America. But we kept the system. We kept the team. We kept the expertise.
That system became ProNexis.
We Productized What Worked—Now 100+ Brands Trust the Same System
The Transition
From day one, ProNexis has been taking the tools, processes, and expertise developed for Five Star Painting and applying them to other home service brands. What started as an internal competitive advantage became a platform for the entire industry.
What We Brought Forward
- Speed-to-Lead Methodology – 60-second response times that convert
- Franchise Expertise – Consistency across multiple locations
- Multi-Channel Integration – Phone, SMS, chat, email, and online booking unified
- Data-Driven Optimization – Analytics that show what’s working and what isn’t
- Home Service DNA – Industry knowledge baked into every process
The Mission
Help home service brands grow by managing their most important touchpoint: the lead. Every call, text, chat, and form submission represents revenue. We make sure none of it gets lost.
- 100+ home service brands trust ProNexis
- Franchising is 90% of our business – because we know franchising
- 75+ years of combined leadership expertise in call centers and home services
- US-based agents trained specifically in home service industries
- Built by operators, for operators – not by generic call center companies
75+ Years of Combined Experience in Call Centers and Home Services
Collective Leadership Background
Our leadership team brings over 75 years of combined experience across call center operations, home service franchising, business development, and technology. This isn’t a team of generic call center managers—this is a group of operators who’ve built, scaled, and optimized lead management systems in the real world.
Call Center Operations Expertise (50+ Years)
Our operations leaders have spent decades building and running high-performing call centers:
- 25+ years managing multi-location call center operations at scale
- Opened, closed, and optimized call centers across the US, Canada, and the Philippines
- Developed Quality Assurance and production processes still used by major call center companies today
- Built one of the largest market research call center companies in the world from the ground up
- Deep expertise in workforce management, agent training, quality monitoring, and performance optimization
This isn’t theoretical knowledge. This is real-world experience running call centers that handle millions of customer interactions.
Home Services Industry Knowledge (25+ Years)
Our leadership team didn’t just enter home services—we built a home service franchise from scratch:
- Founded and scaled Five Star Painting to 100+ locations
- Built systems specifically designed for appointment-based, high-ticket home services
- Understand the unique challenges of roofing, windows, HVAC, plumbing, painting, flooring, and more
- Know what converts in home services—and what doesn’t
- Experience managing franchise networks with diverse ownership and performance levels
We’re not adapting generic call center processes to home services. We’re running home service-native systems built specifically for this industry.
Technology & Integration Expertise (15+ Years)
Our technology leaders have spent over a decade building the integrations and automation that make ProNexis work:
- Integrated with 20+ CRM and scheduling platforms (Salesforce, HubSpot, ServiceTitan, Jobber, etc.)
- Built proprietary lead routing, disposition tracking, and analytics systems
- Connected ProNexis with Twilio, Google Calendar, major lead marketplaces, and custom software
- Developed AI-supported automation that enhances (not replaces) human agents
- Created unified dashboards that give corporate visibility across franchise networks
Sales, Marketing & Business Development (20+ Years)
Our business development team brings deep expertise in scaling B2B services:
- Grew ProNexis from internal Five Star tool to 100+ external brands
- Experience in enterprise sales, franchise development, and partnership management
- Background includes Fortune 500 companies (PepsiCo, Frito-Lay) and successful startups
- Expertise in digital marketing, lead generation, and conversion optimization
- Built long-term client relationships based on trust, results, and transparency
Client Success & Account Management (10+ Years)
Our client success leaders have been managing accounts since ProNexis launched:
- Over 10 years managing home service brand relationships
- Deep expertise in onboarding, training, and ongoing optimization
- Built lasting partnerships with franchise brands—some clients have been with us for nearly a decade
- Experience coordinating with franchisors, franchisees, and corporate teams
- Consistently rated highly for responsiveness, problem-solving, and results
Why This Expertise Matters
Generic call centers hire agents off the street and train them on scripts. We hire people who want to work in home services and train them on your business.
Our leadership doesn’t just manage operations—they’ve lived the challenges you face. They’ve built businesses, scaled franchises, managed leads, optimized conversion rates, and dealt with every operational headache that comes with growth.
When you work with ProNexis , you’re not working with a vendor. You’re working with operators who understand your world.
The Principles That Guide How We Work
Expertise Over Hype
We don’t oversell. We don’t overpromise. We tell you what works based on real data from real home service businesses. Our recommendations are based on 75+ years of experience—not sales scripts.
Results Over Features
We don’t win with flashy features or the latest tech buzzwords. We win by booking more appointments and increasing your revenue. Every system we build is designed to convert leads, not just manage them.
People Over Pixels
Technology matters, but people matter more. Our US-based agents are the heart of ProNexis . They’re trained, coached, monitored, and held to high standards because your customers deserve great experiences.
Growth Over Ego
We’re not here to build an empire. We’re here to help home service businesses grow. That means honest feedback, transparent data, and a willingness to tell you what you need to hear—not what you want to hear.
Consistency Over Chaos
Franchises and multi-location brands need consistency. Every call should sound the same. Every lead should be handled with the same professionalism. We don’t let franchisees or individual locations vary quality. Consistent brand voice at every location. Every time. Always.
This Isn’t a Side Vertical for Us—It’s Our Entire Focus
Home Services Is in Our DNA
We’re not a generic call center that “also does home services.” We started as a home service business. We grew Five Star Painting to 100+ locations. We’ve lived your challenges firsthand.
This matters because:
- We know your customers – Homeowners buying high-ticket services behave differently than ecommerce buyers
- We know your sales cycle – Appointment-based selling requires different skills than transactional sales
- We know your objections – “I need to talk to my spouse,” “That’s too expensive,” “Can I think about it?”—we’ve heard them all
- We know your seasons – Storm surges, holiday slowdowns, summer peaks—we plan for them
- We know your competition – HomeAdvisor, Thumbtack, Angi—we know which sources convert and which don’t
The insight was clear: the biggest competitive advantage in home services wasn’t better marketing or cheaper prices—it was being there when the customer is ready for you.
The Industries We Serve Best
We specialize in high-ticket, appointment-based home services:
- Roofing – Storm response, emergency repairs, full replacements
- Windows & Doors – Consultative sales, in-home estimates
- HVAC & Plumbing – Emergency service, routine maintenance, system replacements
- Painting – Interior, exterior, commercial projects
- Flooring & Bath Remodeling – Design consultations, project management
- Mosquito Control & Pest Management – Seasonal services, recurring revenue
- In-Home Healthcare & Senior Care – Compassionate communication, family coordination
Franchising Is Our Core Competency
90% of our revenue comes from franchising—because we know how franchises work:
- We understand the franchisor-franchisee dynamic
- We know how to maintain brand consistency across hundreds of locations
- We provide central visibility for corporate while supporting franchisees directly
- We’ve built systems that scale without breaking as networks grow
If you’re a franchise brand, you’re not an edge case for us. You’re our primary customer
What You Can Expect When You Work With Us
We Answer. Always.
Your customers will never hit voicemail. We answer 95% of calls (vs. 55-70% for typical franchisees). Speed matters. We’re built for it.
We Follow Up. Relentlessly.
One call isn’t enough. We execute structured follow-up sequences until leads convert or clearly decline. No lead falls through the cracks.
We Integrate. Seamlessly.
Your CRM, your calendar, your dispatch software—we connect with it all. Data flows automatically. You get complete visibility.
We Optimize. Continuously.
We don’t set it and forget it. We monitor performance, test cadences, coach agents, and push for better conversion rates every month.
We Report. Transparently.
You see everything: call volume, conversion rates, agent performance, lead source ROI. No black boxes. Complete transparency.
We Grow. Together.
Your success is our success. We’re not here for a quick sale—we’re here to become your long-term growth partner.
Ready to See How ProNexis Can Help Your Business Grow?
Whether you’re an independent contractor tired of missing leads or a national franchise brand looking for consistency across hundreds of locations, ProNexis has the expertise and platform to help you convert more leads into revenue.
We’ve been where you are. We’ve built what you need. Let’s talk about how we can help you grow.