You Bought the AI. Where Are the Results?
ProNexis vs. Hatch: Why home service operators are choosing a full call center over an AI tool.
Trusted by home service brands and franchise systems that needed more than a bot.
AI Promises Are Easy. Accountability Is Hard.
You demo the AI. The bot books a few calls. You sign up. Three months later, you are sitting in a Monday morning meeting trying to explain to your ops team why lead conversion has not moved.
Sound familiar? Here is what we hear from operators who came to us after Hatch:
The AI works.
Nobody can prove it.
You can hear the bot handle a call. You cannot pull a unified report that shows how AI performance compares to your human agents and what that means for revenue.
Leads still fall
through the gaps.
Speed-to-lead looks good on the dashboard. But aged estimates, after-hours calls, and dead leads still go nowhere because there is no disciplined rehash program running on the other side of the bot.
You got software.
You needed a team.
When something breaks, nobody owns it. When your numbers slip, nobody calls you. When you need to change your scripts or build a new workflow, you are on your own.
An AI tool is not a call center. It is just one part of one.
Hatch Automates Conversations.
ProNexis Runs Your Call Center.
Hatch is an AI communication tool. It is well-built for what it does. But there is a difference between a tool
that talks to your leads and a team that is accountable for converting them.
ProNexis is a full call center operations platform. That means:
- AI-powered inbound and outbound voice, SMS, and email
- US-based live agents who handle what the AI cannot
- Multi-touch rehash campaigns for open estimates, aged leads, and past customers
- A unified KPI dashboard that shows human and AI performance side by side
- An operations team that builds your SOPs, QAs your calls, and is accountable for your numbers
The AI is one piece of how we run your call center.
It is not the whole thing.
Our clients see an average of 125% ROI increase in year one. Not because we installed a bot. Because we operate a system.
ProNexis vs. Hatch: Side by Side
| Capability | ProNexis | Hatch |
|---|---|---|
| 24/7 AI voice answering | Yes | Yes |
| AI-driven SMS and email sequences | Yes | Yes |
| Multi-touch rehash campaigns | Yes | Yes |
| Warm transfer from AI to live agent | Yes | Yes |
| Native CRM integrations (20+) | Yes | Yes |
| Unified human + AI reporting dashboard | Yes | Yes |
| TCPA / 10DLC compliance built in | Yes | Yes |
| Dedicated US-based human agents | Included | None |
| Managed onboarding + ongoing ops support | Full service | Limited |
| Industry-specific SOPs and playbooks | Built for home services | Templates only |
| Transparent, published pricing | Yes | Custom quote only |
| Named ops contact accountable for your KPIs | Included | None |
| 75+ years combined call center leadership | Team included | Not available |
| Franchise-system ready (mandate-capable) | Built for franchises | Limited |
Comparison based on publicly available information about Hatch as of April 2026. Feature sets change.
Confirm directly with each vendor.
Four Differences That Actually Move Revenue
1. Four Differences That Actually Move Revenue
Hatch is AI-only. ProNexis runs a hybrid model: AI handles volume and speed, US-based agents handle the calls that require nuance, judgment, and the kind of trust that closes a $15,000 roof job.
Our agents are not offshore. They are not accent-ambiguous. They are trained specifically for home services and franchise operations, and they follow the same playbooks as our AI.
- 65-second average response time vs. an industry average of nearly 45 minutes
- 69-70% qualified lead conversion rate
- Roughly 1/5th the cost of building an in-house call center
2. An Ops Team That Owns Your Outcomes
With Hatch, you configure a tool. With ProNexis, you get an operations team. There is a named contact accountable for your numbers. They build your SOPs. They QA your calls. They tell you where your pipeline is leaking before you have to ask.
When your booking rate slips, someone calls you. That is not a feature. That is a fundamentally different relationship.
3. Rehash That Actually Runs
Hatch sends sequences. ProNexis runs campaigns. The difference is accountability and industry depth.
Our rehash programs are tuned by vertical: HVAC, roofing, bath remodeling, pest control, in-home healthcare. Each has its own cadence, timing, and stop-on-reply logic. And unlike a tool that fires sequences and calls it done, our ops team monitors performance and adjusts.
Operators running structured ProNexis rehash typically see a 7-10% lift in close rates on aged estimates.
4. The Dashboard You Can Actually Show Someone
One view. Human performance and AI performance side by side. Booking rate, speed-to-lead, handle time, cost per appointment, rehash recovery, and agent scorecards. Exportable. Shareable. Drillable to the individual call.
When your franchisor asks how the call center is performing, you send them a link. When your owner asks what the AI is actually doing for revenue, you pull up the dashboard. No more flying blind.
Switching from Hatch Takes About Two Weeks.
We Do the Heavy Lifting.
You do not need to go dark. You do not need to rebuild from scratch. Here is how the transition works:
| Timeline | Phase | What Happens |
|---|---|---|
| Days 1–2 | Discovery | We map your current workflows, CRM setup, active sequences, and KPI targets. You tell us what is working and what is not. |
| Days 3–7 | Migration | We port your scripts, sequences, and integrations. Your team keeps working throughout. Nothing turns off. |
| Days 8–12 | Parallel Run | ProNexis runs alongside Hatch. Both systems operate simultaneously. You see the numbers in real time, side by side, before you commit. |
| Days 13–14 | Cutover | Turn off Hatch when you decide the numbers prove it. We do not rush that decision. |
Typical onboarding is [X] business days. Your Hatch data, scripts, and contact history are migrated. Nothing gets lost.
Questions Operators Ask Before Switching
How is ProNexis different from Hatch, really?
Hatch is an AI communication tool. ProNexis is a full call center operations platform. That means you get AI plus US-based live agents plus a managed ops team plus industry-specific SOPs, all under one KPI dashboard. Different category. Different outcome.
Do I have to replace my current team?
No. ProNexis can augment your existing agents or fully staff the function, your call. Most operators start with a hybrid approach and adjust as they see what the data shows.
What CRMs does ProNexis integrate with?
ServiceTitan, Jobber, AccuLynx, Salesforce, ServiceMinder, and 20+ other platforms common in home services. Custom integrations are available. [Confirm full current list before publishing.]
What does ProNexis cost?
[Published starting price, or: Pricing scales with contact volume and team size. Most operators land between $X and $Y per month. We will quote you on the demo call.] There are no hidden fees and no surprise overages.
What happens to my Hatch data when I switch?
We handle the migration. Scripts, contact history, active sequences, nothing gets left behind. You keep everything you built.
Is SMS outreach compliant?
Yes. TCPA and 10DLC compliance is built into every campaign, not bolted on after the fact. It is part of standard onboarding.
Can I see the dashboard before I commit?
Every demo includes a live walkthrough using your real use case and your real KPI targets. You see exactly where ProNexis moves the numbers for your business, not a generic demo business.
We are a franchise system. Does ProNexis work at that level?
ProNexis is built from franchise. Our origin is Five Star Painting, and we have worked with franchise brands including Five Star Bath Solutions, Mosquito Shield, Mosquito Squad, and Bath Fitter. We know how to build programs that franchise owners actually adopt and that franchisors can mandate. Franchise-wide rollouts are our specialty.
See What Your Call Center Looks Like When the AI,
the Agents, and the Reporting Finally Match.
Book a 20-minute demo. Bring your current KPIs. We will show you exactly where ProNexis moves the numbers, and where your current setup is leaving revenue on the table.
Trusted by home service brands and franchise systems that needed more than a bot.