Leadership

SCOTT ABBOTT

CEO

Scott is a respected entrepreneur from Utah that has led several companies from their growth stage to exit. Most notably was co-founding Five Star Painting, one of America’s largest painting franchise systems, taking it to over 100 locations in four countries, culminating with the sale of Five Star Painting to The Dwyer Group, one of the world’s most respected franchisors in the service industry. During his role as CEO, Five Star Franchising received numerous franchise and business awards and was named the 15th fastest growing company in Utah Valley by Utah Valley BusinessQ, while Five Star Painting ranked No. 7 among top 50 franchise opportunities with 50-99 locations for 2013 by Franchise Business Review. Scott earned a Master of Business Administration from the Marriott School of Management at Brigham Young University, as well as a bachelor’s degree in management from the University of Manitoba. Scott has been recognized personally with several awards for his entrepreneurship, being named to the Utah Business Forty Under 40, and receiving recognition as Innovator of the Year and Entrepreneur of the Year while in Canada. Today Mr. Abbott is leading ProNexis to become a fully integrated business solution for service based businesses.

Shane MacKay

Chief Technology Officer

Shane oversees the day-to-day technological operations of ProNexis and ensures company goals are met through the implementation of cutting-edge technology. As the Chief Technology Officer, Shane is constantly making improvements to increase the efficiency of technological systems for all of Five Star’s brands. Leading the development and launch of Five Star Painting’s top-notch client management software “CORE” in 2012, Shane and his team continue to enhance the proprietary estimating and lead-tracking software with the recent development of “CORE 2.0.” and the upcoming “Modular CORE.”

Scott Hunter

VP of Technology

As the VP of technology at ProNexis, Scott coordinates projects that range from system optimization to creating industry-revolutionizing new features in the ProNexis Solution. His primary responsibility is leveraging ProNexis’ highly-skilled code ninjas to create intelligent business solutions for the service industry.

Scott grew up working in the service industry doing jobs ranging from delivering RV’s to selling and applying pest control products. His pattern of working in the service industry continued as he attended Brigham Young University’s Marriott School of Management, where he received a bachelor’s degree majoring in Business Management with an emphasis in Information Systems Management. His passion is using technology to increase efficiency.

Lance Wight

VP of Sales

As the VP of sales Lance oversees the sales process as well as the marketing vision for the company. It’s his job to see that Pronexis’ unique solutions are known to every corner of the market. By increasing visibility, brand perception, and market reach, Lance and his marketing team hope to ensure that all customers and potential customers see the unique and performance-driven vision and solutions of ProNexis.

Ben Fox

Vice President of Business Development

As Vice President of Business Development, Ben is tasked with growing the ProNexis brand across several target markets, including small mom and pop shops, large franchise companies, and even enterprise organizations. Ben works to assist companies with lead automation, improving revenue, and increasing business intelligence through the implementation of the ProNexis system. He is a strong believer in building trust and rapport with all his clients.

Ben comes to ProNexis with ten years of sales and marketing experience, specifically in the enterprise sales industry. He spent a good portion of his career selling food systems.

Raymond Petrulsky

Director of Operations

Raymond has been delivering more than 25+ years of measurable accomplishments contributing to profitable call centers with well-trained and motivated support teams which are driven to ensure customer satisfaction and loyalty through first-class call service and delivery.  Raymond has repeated success in structuring high-performing call center management and staff, streamlining processes, and implementing supporting technology to reduce expenditures, boost productivity, and increase profits.  Raymond leverages extensive financial acumen to analyze, forecast and manage multimillion-dollar budgets, identify key performance indicators, and drive strategies to improve performance and maximize profits.    Raymond is a graduate of Central Arizona College in International Hospitality.  Raymond is a former candidate for US House of Representatives and served in the United States Air Force overseas.  He is married with children.

Lawrence Whipple

Director of Online Marketing

Lawrence oversees the digital marketing operations of ProNexis and it’s clients. Lawrence works to ensure company goals are met through the development and implementation of proper digital marketing strategies. He is constantly making improvements to increase the efficiency and effectiveness of ProNexis’s Digital Marketing practices and processes for all brands and clients.

As Digital Marketing Director, it’s Lawrence’s job to think like the major search engines and most importantly, our clients customers, to ensure the best user experience with, and performance of ProNexis’s client’s digital marketing mediums. Lawrence has successfully provided franchise owners with the technological foundation and digital marketing strategies to achieve the best results.

With over 8 years of digital marketing experience, and a successful track record in some of the most competitive industries, Lawrence has a refined, solid approach to long-term digital marketing success.

Nate Baldwin

Client Success

Nate has been managing call centers for over a decade. During the mortgage boom in the early 2000’s he identified the issue of responsiveness when he called every mortgage company in the phone book over the course of a year and found a response rate of less than 10%. During this same time period, Nate managed a call center team of appointment setters and loan processors.

After a successful run in the world of home loan refinances for Military Veterans, Nate was brought on as the Chief Operating Officer at an advertising firm. The firm contracted with consumers to put advertisements on their personal vehicles using a call center. The company grew to more than a quarter million individual driver/advertisers and had call centers in the United States and the Philippines.

Nate now handles program development and account management at ProNexis. As an expert in call center operations he is a valuable tool to our clients when engineering the stages of the phone call to optimize for conversions.